Should you buy Sherwin Williams Captivate? 2022

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Sherwin Williams Captivate

Sherwin Williams Captivate is a medium quality interior paint. It is water-based and used mainly for the interior of homes. 

It is a new product by Sherwin Williams. It was introduced three to four years ago.

They created it to compete with lower priced paints from other home improvement companies. 

I have used this product many times myself. I was unable to find much information online about the product, and decided to share my experiences with it here. 

Sherwin Williams Captivate

If you have found a can stored in your basement and want to know a little more about the product, this article is for you. 

Here, we will learn about:

  • Coverage
  • Application
  • Washability + Durability 
  • Sheen levels 
  • Price

Let’s jump in.

Washability + Durability5/10
Sheen Levels6/10

Sherwin Williams Captivate Coverage

Sherwin Williams Captivate has pretty average coverage. Typically, you will need to paint at least two coats on the wall with Captivate.  

Captivate paint is marketed as a ‘paint and primer in one’. This doesn’t mean this product should be painted right onto new drywall(I would still use a drywall primer for new drywall), but it should help finish the job with fewer coats of paint. 

If you are painting a color similar to what is on the wall already, you shouldn’t need more than two coats. 

Sherwin Williams Captivate

Two coats might not cut it if there is a drastic color change or very vibrant colors such as bright yellows, reds, and greens. 

These are typically colors that are full of pigment, leaving no room for additives that help the paint cover.

While you won’t save the time you’d save using a better covering paint, the price point isn’t going to hurt the wallet too much.

Sherwin Williams Captivate Application

So, is Captivate pretty user friendly? It’s not the best but not the worst. 

It goes on pretty easliy with a brush, roller, or sprayer. If you have any experience painting, you shouldn’t have much of an issue with this product. 

The only complaint I heard about Sherwin Williams Captivate is that is too thick. Although I think the consistency is pretty normal, that is something to think about before purchasing.

Captivate will be dry to the touch after two to four hours at room temperature. It is recommended to wait at least eight hours before painting a second coat.

Sherwin Williams Captivate Washability + Durability

Sherwin Williams Captivate is a pretty washable paint. You should be able to wipe down the walls without seeing any kind of blemishes or marks from the wash cloth.  

Sherwin Williams Captivate washability

As is typical with most paints, a higher sheen will be more washable. Satin, the most common sheen for walls, is going to be pretty easy to keep clean. 

While Captivate is pretty washable, it is not very durable. You can wipe it down with a rag or paper towel pretty easily, but any serious scrubbing is going to take paint off and mark up the wall.

The durability and washability of Captivate is going to be good enough for most circumstances. I would only worry for very high traffic areas, especially if an area of your wall gets marked up a lot.

For those areas, a paint with more durability is probably going to be a better choice. 

Sherwin Williams Captivate Sheen Levels

Sherwin Williams Captivate has all the typical sheens you would expect. It starts with flat, then satin, and semi gloss.  

Captivate is typically painted on interior walls, with the most common sheen being satin or flat.

Sherwin Williams Captivate Sheen

Semi gloss is usually used in kitchens or bathrooms because the walls in those rooms usually get more abuse and/or moisture. Semi gloss walls are easier to clean.  

Sherwin Williams Captivate Price

At this time, Captivate starts at $41.99 for a one gallon bucket. This has increased about 5% every year for the last couple of years because of material shortages and difficulties with COVID. 

$41.99 can add up quickly, especially if you have a whole house to paint. Sherwin Williams frequently runs 35-40% sales, so I would call the local store and find out when the next one is happening. 

In Conclusion…

Sherwin Williams Captivate is a good quality paint that will meet the needs of most homeowners. While it isn’t top of the line, its coverage and washability will make most customers happy.

Personally, I would be happy using Captivate in my own house. If you have young kids or a couple rowdy pets, stepping up to Superpaint or Emerald might not be a bad idea. 

They are both more expensive than Captivate, but will hold up better in the long run if durability is something you’re worried about for your own home. 


Is Sherwin Williams Captivate low VOC?

Yes, Captivate is low VOC.

Is Captivate a paint and primer in one?

Yes, it is a paint in primer in one. However, I would still use a drywall primer if painting fresh, unpainted drywall.

Is Captivate the same as Sherwin Williams Cashmere?

No, these are different products. Cashmere is a little higher quality.

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I have spent the last ten years working in various positions within the painting industry. I worked as a painter doing residential and commercial work for a couple of years, and then transitioned to working for the largest paint retailer in the world upon graduation from college.

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