Benjamin Moore Advance: Should you buy it? 2022

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benjamin moore advance

Benjamin Moore Advance is one of the company’s highest-end products. It is an interior paint designed for trim, cabinets, and doors.

Advance has been around for several years and been used in thousands of homes. It is marketed for trim and doors, but can be used in many different cases. 

I have painted this product on trim, doors, cabinets, night stands, and kitchen table sets to name a few. 

I was unable to find much information online about the product, and decided to share my experiences with it here. 

If you have found a can stored in your basement and want to know a little more about the product, this article is for you. 

benjamin moore advance

Here, we will learn about:

  • Coverage
  • Application
  • Washability + Durability 
  • Sheen levels 
  • Price

Let’s jump in.

First, Benjamin Moore Advance is a waterbased alkyd. This means it has all the pros of an oil based enamel and gives you a durable, smooth finish. 

With Advance, the cons of oil paint are eliminated by the waterborne alkyd. It is low VOC, meaning there are not many harsh chemicals that are typical in oil. 

The smell is not nearly as bad as oil, although it still has an odor. The best part is that Advance is a soap and water cleanup. You won’t need any solvent or thinners to clean when the project is done.

Benjamin Moore Advance Coverage

benjamin moore advance

Benjamin Moore Advance is not a paint and primer, nor is it marketed for its ability to cover well. However, this doesn’t mean that the paint has bad coverage.

While Advance is not known for its coverage, I have never had to paint more than three coats. I can usually get away with two. Keep in mind that Ben Moore recommends waiting about 16 hours to recoat. This is longer than similar products and might turn a one day job into two days.

If you are painting a color similar to what is on the trim already, you shouldn’t need more than two coats. You might even be able to get away with one coat.

When Advance has issues covering, it is typically because the color is very bright. 

One gallon will do about 450 square feet, which goes a long way on trim, doors, or cabinets. 

Benjamin Moore Advance Application

benjamin moore advance

Is Advance easy to apply? It is pretty easy to use, but we will look at a few potential problems.

One of Advance’s sellings points is a smooth, uniform finish. It does this by self-leveling. While the paint is drying, it will level out minor brush and roller strokes.

Advance will take longer to dry than most paints because of the long open time that allows it to self-level.

With this long open time, you’ll want to check for runs when brushing and rolling. Every ten minutes or so check your work to make sure your paint hasn’t dripped down your trim or door.

Spraying Advance will give you the best finish, but if you keep in mind the points above, brushes and rolling will give great results. 

If you are taking breaks throughout the painting process, make sure to cover your paint tray and wrap your brush or roller so the paint doesn’t dry and become unusable. 

Advance Washability and Durability

benjamin moore advance

Benjamin Moore Advance’s best selling point is its washability and durability. It is designed for places that take a lot of abuse, like trim and cabinets.   

Advance is an enamel paint, meaning that it dries very hard and smooth. It is easy to wipe down and clean off. 

This product will outperform any wall paint when it comes to durability. It is important to use and enamel when painting objects that get beat up often like trim, doors, and cabinets. Advance outperforms most paints in those situations. 

However, you will want to wait about 3 weeks before testing Advance’s toughness. It will take a while for it to fully cure and reach full durability. 

Benjamin Moore Advance Sheen Levels

benjamin moore advance

Advance has all the sheens that are typical for trim, doors, and cabinets. There are satin, semi-gloss, and high-gloss.   

Typically, higher sheen levels equals more durable paint. However, that doesn’t apply to Advance. The product is so durable that choosing a sheen comes down to appearance. 

The most common sheen for trim and doors is semi-gloss. Most walls are satin or flat, so the semi-gloss will pop. Cabinets and furniture are split between satin and semi-gloss. Choose whichever you like more.  

Keep in mind that the higher the sheen, the more imperfections will be visible. If your trim or doors are beat up, think about using satin instead of semi-gloss. If they are smooth and in good condition, semi-gloss might be better for you. 

Price

At this time, Advance costs around $70 for a one gallon bucket. This has increased every year for the last couple of years because of material shortages and difficulties with COVID. 

Advance is used on trim and doors, meaning that a gallon goes a lot further than wall paint. For every gallon of wall paint, you might use a quart of Advance.

$70 is a lot of money for a gallon of paint, but its a good price when compared to other products of the same type. Sherwin Williams Proclassic is $85-$90 without a sale, and Advance is probably a little better.  

Most enamel trim paints are going to be in this price range, so the cheaper option is using a wall paint on trim and doors. I wouldn’t recommend this, but if the area gets infrequent traffic, it’s not a bad option.

In Conclusion…

Benjamin Moore Advance is top quality interior trim, door, and cabinet paint. 

Its smooth finish is very good and its durability and washability are better than most products out there. 

Personally, Advance is the product I target for my trim and doors. If you want a paint that will hold up for years in high traffic areas, this is the product to buy. 

If you aren’t worried about durability and a smooth finish, Sherwin Williams Superpaint or Behr Marquee can go on doors and trim as well. It will cover well, but get marked up if the area is high traffic. 

Another great option for trim and doors would be Sherwin Williams Emerald Urethane Trim Enamel. It is probably slightly better, but around $30 more expensive.  

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AUTHOR

I have spent the last ten years working in various positions within the painting industry. I worked as a painter doing residential and commercial work for a couple of years, and then transitioned to working for the largest paint retailer in the world upon graduation from college.

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